Ashley Smith

Owner + Managing Director

Ashley Smith founded Fundamental Inc. in 2017 to facilitate climate action and social well-being through strategic planning, design, and collaboration. Ashley is known for bringing people together around innovative project ideas and attracting the investment required to make them happen. With strong negotiation, leadership, and management skills, Ashley has a proven record of resourcefulness and problem solving, and a reputation for exceeding client expectations.

Ashley has a Bachelor’s degree in Environmental Science and Chemistry from McGill University and a Master’s degree in Civil Engineering from the University of Toronto. Ashley is LEED® Accredited, trained in ISO 14064 for GHG emissions quantification, and has over 20 years’ experience in building design, community planning, construction project management, and renewable energy. Her combination of education and professional experience gives her a comprehensive approach to generating innovative solutions and implementing valuable outcomes.

In 2023, Ashley obtained the Photovoltaic Associate (PVA) credential from the North American Board of Certified Energy Practitioners (NABCEP), demonstrating her knowledge of solar energy system design, installation, and maintenance.


Emma Power

Consultant

Emma has been a Consultant with Fundamental Inc. since 2019. Throughout this time, she has gained considerable expertise in greenhouse gas quantification, climate vulnerability assessment, climate action planning, climate communication, and strategic development of project proposals to access funding and achieve maximum impact.

Emma’s experience also covers project management, research and data analysis, thermal modelling, renewable energy system design, and graphic design. Emma brings her critical thinking skills, creativity, and attention to detail to everything she does, consistently producing high quality work. She is driven to apply her education and abilities to the global effort to mitigate and adapt to climate change and create a more equitable world.

Emma is a Professional Engineer registered with PEGNL. She holds a Bachelor of Engineering (Mechanical) from Memorial University. She has completed training in ISO 14064-1, -2 and -3 for carbon accounting. In 2022, Emma obtained the Photovoltaic Associate (PVA) credential from the North American Board of Certified Energy Practitioners (NABCEP), demonstrating her knowledge of solar energy system design, installation, and maintenance.


Chowder

Tech and Emotional Support

Chowder’s focus is on ensuring that all keyboards are functioning properly and as many virtual meetings as possible have some comic relief. He is an alumnus of both the Thompson and Winnipeg Humane Societies and is up to date on all his vaccinations. Chowder works hard to ensure that his fellow employees are supported emotionally so that they can continue to perform their best.