About Us

Our Mission

Our mission as a company is to enact climate resilience, social well-being, and lowest life-cycle costs. We make this happen by shaping commerce and community with purposeful planning and design.

We are a socially-focused firm providing consulting for climate-based action. We facilitate emissions reductions, energy efficiency, and strategic climate adaptations by taking a science-based approach using climate-conscious decision metrics. We support our clients to create opportunities and programs that successfully achieve financial and sustainability goals. We work in all private and public sectors: commercial, residential, governmental and institutional.

Our services include corporate and community GHG inventories (ISO, WRI), climate vulnerability and resiliency assessments, financial opportunity analysis, energy efficiency retrofit consulting, renewable energy system design, eco-asset management consulting, climate action-focused funding application support, and climate action plan development.

Fundamental Inc. became B Corp Certified in May 2023.

Our Story

Fundamental Inc was created out of a personal realization.

A few years ago now, I bought an old salt box house on Conception Bay about 40 minutes south-west of St. John’s. I knew as soon as I opened the door it was meant to be my home. Being me, I wanted to make the home incredibly energy efficient without compromising the historic value (and update the kitchen and bathroom – it was pretty dated and nowhere near building code). I was aiming to make it sufficiently energy efficient that I would, in future, be able to supply it fully with on-site renewable power.

I evaluated the house’s construction (quasi-balloon framed with a timber on rock foundation, and thirteen layers of wallpaper for insulation!). I developed a detailed energy model and came up with a retrofit design for the envelope and mechanical system which included insulating on the exterior and installing a hydronic in-floor heating system. As I planned the renovations, I calculated how much the project would cost up front and then how much I would save on energy bills once I was finished.

The results were amazing (and if I’m being honest a bit surprising considering I was working with a quite old house). The retrofits enabled significant cash flow savings in the short term. This made the overall renovation a very good medium and long term investment strategy.

Making climate conscious decisions helped our common future, and me financially. I decided I wanted to help people achieve the same thing; and Fundamental Inc. was born.